Our Story
We are a family-owned business from the beautiful, small town of Canyon Lake, Texas.
From Our Home To Yours
The recipes for Salsa De Leon are not old family recipes. They were not handed down from generation to generation. In fact, the recipes for Salsa De Leon were created by my husband, Armando and I, Leticia in our home over 20 years ago. Armando was the chef and I the quality control department (A.K.A. “Taste Tester”). As we crafted and shared our salsa over the years, we were encouraged by friends, family, and co-workers to bottle and sell our salsa.
Our First Steps
In 2017, we decided there was only one way to find out if people would buy our products. We began our research to form our business and get certified as a manufacturer.
We converted our family game room into a commercial kitchen that met the production needs and our budget. We began to manufacture our products after our regular job hours until two or three in the morning while still balancing our kids’ school and sports schedules.
Making the Dream A Reality
Soon, we were meeting people in grocery and day care parking lots. Carrying it with us in our vehicles and even to the kids’ games. We began to sell at venues and farmer markets in South and Central Texas. People were buying our salsa! It was at one of the local markets that a small grocery store picked up our product line, with a few more stores to follow.
The Chance of a Lifetime
After approaching H.E.B. several times we were picked up as a Direct Store Delivery (DSD) vendor. This was a huge challenge and just what we needed, an opportunity. As a DSD vendor we were worked extremely hard and eventually worked our way into H.E.B. stores in the Gulf Coast, San Antonio, Austin, and the Hill Country regions. We were soon driving hundreds of miles each week, manufacturing, distributing, sales and maintaining an active family life.
Find Us in Stores!
Today, you can find our salsas in stores across the state of Texas. We survived the pandemic and so many challenges that have surfaced along our journey. To say it has been an incredible journey would be an understatement.
And we're not done yet!
The De Leon Family
